DKSH combines a strong global network with local expertise to offer advanced formulations and guidance, enabling businesses to focus on innovation. This collaborative approach ensures partners remain aligned with emerging trends, enabling them to deliver solutions that resonate with the growing consumer emphasis on sustainability within the personal care industry in Vietnam.
1. Embracing Global Trends
DKSH is committed to embracing global beauty trends while prioritizing simplicity and sustainability. The "quiet beauty" movement focuses on high-quality ingredients, proven product efficacy, and a focus on simplicity. This approach caters to consumers' growing demand for multifunctional products that deliver more with less.
Sustainability remains a core priority. At DKSH’s innovation center, formulas are created using eco-friendly ingredients that are safe for both health and the environment. For example, sulfate-free detergents prevent potential damage to sensitive skin and ensure safe storage.
2. Focusing on Wellness in Beauty
As the beauty industry evolves to meet the growing needs of consumers, neurocosmetics are emerging as a groundbreaking frontier in skincare. These products offer scientifically backed solutions that address both skin symptoms and their root causes by tapping into the connections between the skin and nervous system.
DKSH has developed emotionally connected products targeting neurological pathways, such as mother-baby massage oils and parental care creams. The formulations aim to improve skin texture and reduce fine lines, wrinkles, and unevenness, resulting in a smoother complexion.
3. Maximizing AI Power
Artificial intelligence is transforming the beauty and personal care industry, particularly in product development and consumer engagement. AI-driven algorithms analyze vast datasets to identify emerging trends, consumer preferences, and ingredient efficacy, enabling DKSH to develop products that meet specific market demands.
By leveraging AI, DKSH, enhances formulation processes. Using AI's insights in extracting active ingredients allows for identifying the most effective compounds and optimizing their intended use, providing tailored solutions for business partners and contributing to market development.
Echoes of Vietnam: Beauty Show 2024 Highlights
The recent Beauty Show 2024, hosted by DKSH Vietnam in Ho Chi Minh City, showcased these innovations under the theme “Echoes of Vietnam.” This vibrant gathering, attended by nearly 300 guests from leading personal care companies, allowed DKSH’s Business Unit Performance Materials to present its latest formulations and sustainable ingredient offerings. The event highlighted DKSH’s commitment to adapting global trends to meet the unique preferences of Vietnamese consumers.
In providing innovative solutions that resonate with local values and demands, DKSH reinforces its role as a partner in Vietnam’s beauty industry, bridging global expertise with local market needs.
About the author
Hai Thanh Tran, Senior Manager of the Business Line Personal Care Ingredient at DKSH Performance Materials, has over 22 years of experience in the chemical and personal care industries. With a degree in Chemical Engineering, he has been with DKSH since 2014, driving innovation and expanding the company's personal care portfolio. His expertise has been instrumental in sourcing high-quality ingredients and building strong industry partnerships.
