The global soap, bath, and shower category benefitted from a transformation as brands integrate skin health, wellness, and sustainability trends into their product development. Across regions, innovation has spanned sensitive skin solutions, stress-relieving formulations, clean-label claims, and eco-conscious packaging.

In 2024, the fabric care industry underwent a remarkable transformation as consumer priorities shift toward convenience, sustainability, and ingredient transparency. These trends are seen to continue driving innovation in the following years, allowing brands to deliver solutions that not only meet functional needs but also align with modern values.

Today’s consumers are more health-conscious than ever, seeking out meals and snacks that are nutrient-rich and minimally processed. Ingredients like whole grains, plant-based proteins, and natural flavor enhancers are meeting these demands while ensuring clean-label transparency.

In 2024, the chemical industry has emerged as a critical driver of innovation and progress, with diverse applications across Personal Care, Pharmaceuticals, Specialty Chemicals, and Food and Beverage ingredients sector.

In 2025, Pantone has unveiled Mocha Mousse as the Color of the Year–a rich, earthy neutral that exudes warmth, versatility, and modern elegance. This shade resonates with the increasing consumer demand for products that marry sustainability with timeless sophistication.