No more white cast Mineral Sunscreen

Feb 5, 2024

In 2022 and 2023, hydration, sensitivity relief, and eco-friendliness were the most prominent claims in the suncare market, shaping key consumer preferences and product innovations. This focus is expected to continue driving the market in 2024.

The Rise of Mineral Sunscreens

Mineral sunscreens are gaining significant popularity, fueled by growing consumer awareness about sensitive skin needs and eco-friendly options. The bans of certain chemical filters in locations like Hawaii and Mexican waterparks have also led to skepticism around chemical UV filters, further propelling the mineral sunscreen wave.

As mineral options with zinc oxide and titanium dioxide rise in demand, products with chemical filters have declined. Per Mintel, 40% of skincare users in Brazil are willing to pay more for natural mineral sunscreens. However, white cast has remained an enduring issue.

Innovations Without The White Cast

DKSH has introduced advanced mineral sunscreen formulas that provide protection without the white residue:

Mom & Kids Mineral Sunscreen uses Trans Zinc Z50 and other key ingredients for sensitivity relief and sun protection without white cast or tone unevenness, making it more appealing and skin-tone friendly. Here are key ingredients:

Trehalose 100 :
- Moisturizing Effect Skin
- Does not participate in the Maillard reaction
- Highly stable to heat
- Highly stable over wide pH range
- Not hygroscopic
Trans Titan TX40 :
- Nanogen Korea technology : Dispersion of fine particle Titanium Dioxide in Cyclomethicone and Lauryl PEG-9 polydimethylsiloxyethyl Dimethicone contains approx. 40% solids, nano and non-nano
- Create stable, High SPF & PA Value formulation
- Say NO to white cast sunscreen, safe for mom and kids
Trans Zinc Z50 :
- Nanogen Korea technology : Dispersion of fine particle Zinc Oxide in Cyclomethicone contains approx. 50% solids, can claim reef friendly sunscreen
- Create stable, High Transparency, High SPF & PA Value formulation
- Say NO to white cast sunscreen, safe for mom and kids, good for sensitive skin
Belsil TMS 803 :
- Highly cross-linked Silicone Resin for film former, has excellent water-resistant, additive for sunscreen, skin care and color cosmetics

The Tinted Sunscreen for Men offers sun protection and skin tone-matching in one, blending seamlessly without noticeable residue or shine. Key ingredients:

Ectoin:
- Natural multifunctional & very safe active ingredient
- Powerful anti-aging efficacy
Beaute by Roquette ST 720:
- From Pisum sativum (pea) starch (natural polymer)
- Non-ionic ready-to-use film forming agent
- Excellent alternative to synthetic polymers
- Readily soluble in water
- Very stable & low viscous clear solutions
Belsil REG 1103 B :
- Secondary emulsifier and thickner
- It provides very pleasant sensory & film forming properties and smooth application
- Exhibits shear-thinning behavior and gives a unique skin feel
- This hydrophilic resin elastomer transparent gel is a silicone copolymer network blended with a non-volitile, low viscosity dimethicone and a silicone polyglucoside
Trans Titan TX40 :
- Nanogen Korea technology : Dispersion of fine particle Titanium Dioxide in Cyclomethicone and Lauryl PEG-9 polydimethylsiloxyethyl Dimethicone contains approx. 40% solids, nano and non-nano
- Create stable, High SPF & PA Value formulation
- Say NO to white cast sunscreen, safe for mom and kids
Trans Zinc Z50 :
- Nanogen Korea technology : Dispersion of fine particle Zinc Oxide in Cyclomethicone contains approx. 50% solids, can claim reef friendly sunscreen
- Create stable, High Transparency, High SPF & PA Value formulation
- Say NO to white cast sunscreen, safe for mom and kids, good for sensitive skin

These innovations address the rising consumer demand for not just protection and sensitivity relief but also improved aesthetics from mineral sunscreens in 2024 and beyond. Efforts to eliminate visual drawbacks like white cast while retaining mineral benefits are expected to expand the appeal and dynamism of the suncare market.

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